Imago | Brand Identity
Branding/Visual Identity/Print Design
This project focuses on developing a cohesive visual identity for Imago. The goal was to create a refined and adaptable system that communicates clarity, creativity, and intention across both digital and physical applications. The identity is designed to function consistently across branding, print, and visual storytelling.
Concept
The concept explores identity through perception and reflection. The design uses clean typography, a controlled color palette, and structured layouts to create a modern and recognizable identity.
Final Outcome
The final outcome is a cohesive and scalable visual identity system that can be applied across multiple platforms, including print, digital, and brand applications. The design maintains consistency while allowing flexibility, resulting in a strong and recognizable visual presence.
Design System
The identity is built on a structured design system that emphasizes consistency and flexibility. A minimal color palette allows the typography and layout to take focus, while grid-based compositions ensure alignment across all applications. The use of contrast and spacing creates hierarchy and clarity, making the system adaptable across print, digital, and environmental formats.
Brand Designer
Graphic Designer
Role
Tools
Adobe Illustrator ·
Photoshop
